Just got back to Nepal after a few weeks outside of the country and I must say Pepsi has really done an outstanding job promoting its brand through the Pepsi 7-A-Side tournament. Pepsi collateral for the tournament can be found across Kathmandu, the major newspapers have the Pepsi branded tournament logo besides their tournament related articles and even websites have been provided the tournament logo. I wonder what affect this all is having on attendances at matches. Anyone have attendance numbers?
For Pepsi however, attendance is secondary - they come out winners as long as the public associates their brand with football and fun and drinks their products.