24 April 2009

Pepsi's perfect promotion

Just got back to Nepal after a few weeks outside of the country and I must say Pepsi has really done an outstanding job promoting its brand through the Pepsi 7-A-Side tournament. Pepsi collateral for the tournament can be found across Kathmandu, the major newspapers have the Pepsi branded tournament logo besides their tournament related articles and even websites have been provided the tournament logo. I wonder what affect this all is having on attendances at matches. Anyone have attendance numbers?

For Pepsi however, attendance is secondary - they come out winners as long as the public associates their brand with football and fun and drinks their products.

2 comments:

  1. That's a great logo. Good to know that they are doing a good job in promoting their product.

    Hey so I switched my blog. Here is the final link.

    http://kathmanblog.wordpress.com/

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  2. Yeah I went to see 7 A side final match between MMC & NPC and the way Pepsi's add and the other companies looks very professional and impressive. When you get inside the stadium feel like you are watching international match outside Nepal. Pepsi's logo and the board looks fantastic. In the final match both sides west parapets are full of crowed with more MMC fans than NPC and east side about couple of hundred. Its really great to see MMC back in football after sometime....

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