28 April 2009

Golf tour shows the way in Media Relations

In Nepali sports there are two ways to get the media on your side - threaten them with "gundas" (gangsters) or seduce them with dinner buffets. Therefore it was refreshing to learn that Surya Nepal Masters golf tournament took the more professional approach by holding a media golf outing where media members had an opportunity to try their hands on the sport and receive information on the then upcoming tournament. Now, I am sure there was a nice buffet thrown in as well, but certainly it was not the corrupting variety you'll see other sports associations host.