New Zealanad football chief says they will invest their World Cup windfall using a long-term strategy. He warned, "You can create a lot of short-term activity and then the money runs out."
Shillong Lajong FC is doing a great job signing sponsors and connecting with their fans. Lots of clubs in South Asia need to learn emulate them.
Audi loved sponsoring Bayern Munich so much, they decided to buy the team! Will a day arrive when Nabil Bank ponders purchasing Three Star Club?
Adidas is planning to make a $1 shoe (Inside sources tell me it will cost a little bit more than $1, but it will be very affordable none-the-less). Can we please get a few million units to Nepal.