14 May 2014

Hindi website a waste for global sports brands

Perhaps due to the buzz generated by the IPL cricket competition, it seems global sports brands are falling over themselves to tap into the Indian market these days. No longer is India only about Bollywood and BPOs, bats and balls are also making great headway in the country.

Just the other day I was reading an article in which a prominent owner of a sports club talked about how he wants his team to make inroads into the lucrative Indian market. One idea he floated was his club potentially launching a Hindi language website to lure Indian fans.

Whether the Hindi language website plan was serious or just a convenient example that popped out of his mouth during the interview is not clear. Either way, the idea is a total waste of time and resources, and goes to highlight the importance of really understanding a market before attempting to conquer it.