26 January 2018

Leave sports logos to the professionals

Yielding to highly negative backlash from fans and observers, less than 48 hours after historic English football side Leeds United launched their new club badge they scrapped it.

The irony here is that Leeds United actually claims to have consulted 10,000 people in developing the new badge. I don't doubt it for a moment and there is a valuable lesson here -  something as important as the club badge should be left to professionals and not crowd-sourced!

Having a bit of a sports logo fetish, I have seen this play out many times - where clubs leave badge ideas to their fans and ultimately end-up with a total disaster or if lucky something fairly average.

One of the worst examples of logos-gone-wild unfortunately happened to the club that I support - Aston Villa. In the late 2000's they developed their new badge based on a fan survey and the logo turned out to be a total mess. For example they asked something like if supporters preferred "Aston Villa", "Aston Villa FC", "Aston Villa Football Club" or "AVFC" on the club badge. The majority preferred some version of the unique club name but the vote was split three ways among the non-acronym options and AVFC ended up with the highest vote percentage at a mere 30% or so. Thus AVFC made its way onto the badge, an absolute tragedy as one of the most special characteristic of the club is its non traditional name. There are many United's and FC's, but only one Villa! is a popular cry among the club's faithful.

The acronym AVFC was just one of many defects of the crowd-sourced logo. Ask any competent graphic designer and they could identify another dozen flaws with the crest. It's one reason I have refused to purchase a Villa kit for nearly a decade.
The new Villa badge and the recently updated version (right)

A few years later Aston Villa spent GBP 80,000 to alter the faulty badge. It's still pretty poor. Hopefully the club management will do a proper update soon.

On the other hand, despite early criticism from traditionalists, sports organizations like Juventus and Big Ten Conference developed new identities that were masterpieces through collaborations with leading design and branding firms Interbrand and Pentagram respectfully. Amazing the results you can achieve when you hire competence.

32 comments:

  1. Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject! best logo designing company

    ReplyDelete
  2. it is imperative that we study blog post very carefully. i'm already performed it and discover that this submit is honestly awesome. best logo designing company

    ReplyDelete
  3. Certainly with your thoughts here and that i love your blog! I’ve bookmarked it making sure that I can come back & read more in the foreseeable future. logo design for startups

    ReplyDelete
  4. Very interesting subject , appreciate it for putting up. new york web design company

    ReplyDelete
  5. I’m happy! Seriously useful blog post right here my buddie. I just desired to comment & say keep up the excellent work. I’ve bookmarked your site right now and I’ll come back to read more soon my friend! Additionally nice designs on the page layout, it’s genuinely simple for the eye. branding agency sf

    ReplyDelete
  6. Admiring the time and energy you put into your blog and in depth information you offer. It’s good to come across a blog every once in a while that isn’t the same old rehashed material. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account. san francisco brand agency

    ReplyDelete
  7. So how would you realize which games are the best to wagered on? One sports betting tip tending to this is to concentrate on games being played by groups that you're acquainted with. free betting tips

    ReplyDelete
  8. Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject! brand identity design

    ReplyDelete
  9. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! แทงบอล

    ReplyDelete
  10. But this has to be done for the athletes to be optimally prepared for the rigours of the competitive phase. The endurance, strength, speed and skill volumes must be done. sports gear

    ReplyDelete
  11. The principal factor manages having devoted and submitted players. This is a lot of an individual player factor, however it is additionally the mentor's obligation to procure the most elevated duty and devotion from every player. taekwondo in blue springs mo

    ReplyDelete
  12. it is imperative that we study blog post very carefully. i'm already performed it and discover that this submit is honestly awesome. small business branding package

    ReplyDelete
  13. Great post, and great website. Thanks for the information! http://sportlifeonline.net/nhlstreams

    ReplyDelete
  14. Very awesome!!! When I seek for this I found this website at the top of all blogs in search engine. 스포츠중계

    ReplyDelete
  15. Succeed! It could be one of the most useful blogs we have ever come across on the subject. Excellent info! I’m also an expert in this topic so I can understand your effort very well. Thanks for the huge help. บาคาร่า

    ReplyDelete
  16. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work 사설토토

    ReplyDelete
  17. Online sports betting is presumably the most ideal choice for the individuals who are intriguing in attempting it just because. online casinos australia

    ReplyDelete
  18. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work 실시간스포츠중계

    ReplyDelete
  19. The proliferation of the Internet has meant that if you are interested in sport book betting, there are literally hundreds of online betting websites that allow you the luxury of operating from your home, sitting comfortably at your computer. güvenilir bahis siteleri

    ReplyDelete
  20. Indeed, even Girl football match-ups are played and delighted in. Football has gotten a round of masses. The fundamental thing you have to organize your child is a reasonable football instructing.Ligue 1

    ReplyDelete
  21. In the sports field, top execution in sports has consistently been a much searched after state by players and mentors, everything being equal. https://tonysportstrainingequipment.com/a-guide-to-essential-mixed-martial-arts-training-gear/

    ReplyDelete
  22. The Olympics are not normal for some other wearing rivalry on the planet. For 16 days, more than 300 occasions speaking to 35 games and each nation on the planet contend to bring home their valued decorations, and I have anticipated watching the Summer Olympics like clockwork since for as long as I can recollect. live skor indonesia

    ReplyDelete
  23. This article was written by a real thinking writer without a doubt. I agree many of the with the solid points made by the writer. I’ll be back day in and day for further new updates. spbo

    ReplyDelete
  24. Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post. https://totalsportek.news/soccer-streams/

    ReplyDelete
  25. Based on your ability, strength and speed you can judge the best position for yourself on the pitch but it is the coach who can bring the best out of you and guide you in the right direction. https://www.reddit.com/r/soccerstreams_ontv/comments/javehg/soccer_streams_reddit/

    ReplyDelete
  26. Online betting on sports, casino games and poker is very popular throughout the world. Best10

    ReplyDelete
  27. Watch UFC 254 Online Free. Do visit us for UFC 254: Khabib vs Gaethje Live Stream PPV Fight Online TV Broadcast. UFC 254: Khabib vs Gaethje Live
    UFC 254: Nurmagomedov vs Gaethje Live

    ReplyDelete
  28. When you use a genuine service, you will be able to provide instructions, share materials and choose the formatting style. 토토사이트

    ReplyDelete
  29. One of the funny things about human nature is that no matter where we live, what our cultural backgrounds are, or how we were raised, citizens in every country of the world tend to share the same overall "tastes". bahis siteleri listesi

    ReplyDelete
  30. Cảm ơn bạn rất nhiều vì bạn đã sẵn sàng chia sẻ thông tin với chúng tôi. Chúng tôi sẽ mãi mãi ngưỡng mộ tất cả những gì bạn đã làm ở đây vì bạn đã khiến công việc của tôi trở nên dễ dàng như ABC. kubetinfo

    ReplyDelete
  31. What the people looking to partake in this online sports betting need to do is register with the sites where the betting takes place, create accounts there, deposit the money they would be using to make the bets there, and then proceed to make the bets using that money. https://www106.zippyshare.com/v/3MmUorVQ/file.html

    ReplyDelete